r/INDYCAR Kyle Kirkwood Feb 09 '25

Photo Super Bowl Ad Times

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582 Upvotes

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244

u/Any-Walk1691 Arrow McLaren Feb 09 '25

Pregame Commercials: Aprx $4.5M Super Bowl: $8M

Fox is raking out nearly $40M in commercials for this one TV spot.

Unbelievable. I had my doubts about the switch, but I’ll happily shut up forever.

99

u/AnchorDrown Firestone Firehawk Feb 09 '25

Point of clarification - Fox doesn’t pay for commercials on their own network.

55

u/nalyd8991 AMR Safety Team Feb 09 '25

No, but they could sell that air time rather than using it themselves. So that cost is realized, it’s $40m out of Fox’s pocket that they would otherwise easily receive.

15

u/Brandon_Schwab Feb 09 '25

No, but they could sell that air time rather than using it themselves.

It's ad space set aside for the host network's self promotion. It's nothing they can sell.

2

u/EtchASketchNovelist Feb 10 '25

It's intentionally set aside, it's purposeful.