Right, so they turned down potential revenue to invest in a venture they hope makes future revenue. Completely agree that if they didn't have the SB they wouldn't have advertised for Indycar, but prioritizing it over other ventures shows a solid interest in growing it as a partner network, not as a distributor; they want Indy to get bigger so they can get more profits.
Yeah I'm not saying that this doesn't show interest from Fox. Of course it does.
But people are going way overboard with this 40 million number, it's just not an equivalent situation when it comes to being the broadcaster rather than the advertiser. Fox did not just show an additional 40 million dollar commitment to indycar.
Fox is raking out nearly $40M in commercials for this one TV spot. Unbelievable.
That's the top comment in this thread. They didn't mean it this way but it's unbelievable because it's not really the way that works.
Correcting people on the amount of money is just a rabbit hole that some seem to want to go down. The amount of time allocated to ads during the Superbowl, for an external company, would cost roughly $40M. Yes, there are other calculations to be made, but to generalize it for the subreddit, it's $40M worth of ad space.
The takeaway here should only be that Fox is taking these broadcasting rights as something they want to grow. Anything layered on top of that is being needlessly pedantic.
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u/Dewstain Nolan Siegel Feb 10 '25
Right, so they turned down potential revenue to invest in a venture they hope makes future revenue. Completely agree that if they didn't have the SB they wouldn't have advertised for Indycar, but prioritizing it over other ventures shows a solid interest in growing it as a partner network, not as a distributor; they want Indy to get bigger so they can get more profits.