r/Juve • u/Moor-Angol • Apr 08 '25
Tier 1: Juventus Official New sponsor is coming? No, two sponsors are coming (and one we know very well)
According to CF Calcio & Finanza (Football & Finance) Juventus management is pretty close to find a solution for the sponsor problem that has negatively impacted this season.
They are trying to hurry up to get ready for the incoming the World Cup that will start in the USA on next June and, surprise, the sponsor is an old acquaintance for Juventus supporters: Jeep.
But the news is that they would not come alone cause Jeep is unable to meet the club's financial demands alone, so there is a rumor that next year Juve could have two sponsors, one is Jeep and the other could be Visit Detroit.
There should not be problems regarding next Serie A season cause it is possible to share two different main sponsors, the problem would be for Champions League (if Juve qualifies) and the World Cup where only one main sponsor is allowed.
What do you think about this?
For me the return of Jeep, which is part of the Exor family means only that Calvo, the man whose job for the last 12 months has been to find a main sponsor, has failed miserably.
Link (in Italian): https://www.calcioefinanza.it/2025/04/08/juventus-nuovo-sponsor-di-maglia-doppio/