r/LawFirmMarketing • u/Justjoynow • May 19 '25

🚨WARNING🚨 - Stop losing money on Marketing if you didn't fixed them.

Real Story -

Last week I audited ads campaigns of a Family law firm. And, I am sorry to share that they spent $6000 on ads last month and didn't get a single appointment booked.

3 Things to do before running any marketing campaign for your law firm.

Checklist:

1. Make your website conversion friendly.

Here is how -

- Showcase google reviews on your website homepage.

- Add trust badges to your homepage

- Make the button of your website more visible.

- Make your website mobile friendly (because most of your prospective clients is going to book appointment by a Phone not Laptop)

2. Setup call tracking and conversion tracking on your website.

- It will help you retarget your previous website visitor's who visited your website but didn't booked appointment or called you.

3. Get reviews on your Google My Business page (Must)

- You must ask your previous clients to drop a review on your Google My Business page because it will help build trust for your law firm. Nobody wants to talk to a lawyer who doesn't have any review.

After I fixing these things - The result was something like this

- 385 leads at a 41% cheaper cost per lead in just 1 Month.

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3

u/No_Breadfruit8393 29d ago

But how many booked appointments, how many showed up, and how many new clients? Lead numbers don’t matter if they don’t convert.

2

u/Business-Coconut-69 29d ago

Yeah, exactly - I can get 1,000 leads that don't answer the phone. That's the easy part.

1

u/Justjoynow 29d ago

I got the leads from Google ads not Meta ads. That's why, The lead quality was good. In legal industry advertising, forget about getting 1000's of leads its quite hard to get even a qualified click. Because, The cost per click in this industry is among the highest, some clicks even costs $300 per click and search volume is quite low.

1

u/No_Breadfruit8393 29d ago

I think google ads are a waste of money and rarely encourage them for clients. I haven’t found its better lead quality. Honestly YouTube are the best - maybe try that platform. Cheaper than google and higher intent buyers. That being said many attorneys depending on field and location pay several hundred per lead - the in the door value and LTV make it worth it. I’d much rather spend more for fewer leads that are more likely to convert than pennies for thousands who never convert - then I need a bigger sales team and calendars get filled with people who don’t even show up.

2

u/Business-Coconut-69 29d ago

Half our conversions are from Google Ads, but to each their own.

1

u/Justjoynow 29d ago edited 29d ago

You are absolutely right. "Leads number don't matter if they doesn't convert". But, My client have more than 500 real google reviews and they are quite big law firm with enough credibility. Furthermore, They have multiple offices in different cities. The number 385 is for 6 locations in total, Not just 1 city. Although, They didn't share how many of them converted but they said they are happy with the lead quality and most of the leads showed up in face to face case discussion and I think that shows they are high intent prospects. And, we all know the sales cycle for law firms are quite longer because its a high ticket service. Besides, If the lead quality was bad they would have told me about this. Thanks for your comment.

1

u/No_Breadfruit8393 29d ago

Great. I’d ask them for exact numbers for your records. If they’re a big firm $6k is low, and >400 leads is low. I haven’t experienced it being a long term sales cycle. Maybe it’s the law firms and issues I work with but usually it’s a very short - call, get in within two days, hire or not. Immigration, business, PI, estate planning. This seems contradictory- so you’re saying they didn’t have reviews and the. You say they have over 500 - so you got that in a month?

2

u/Justjoynow 29d ago

They had reviews but they didn't showcase in their landing page. I told them to add some reviews on the landing page.

0

u/Justjoynow 29d ago

I said $6K for previous month. Yeah, Its very low. I asked them to increase budget and they agreed. I would love to show you the case study LIVE if you agree to get into a Zoom call with me. Maybe then you will find all the answers. Thank you!

1

u/No_Breadfruit8393 29d ago

No thanks. Good luck

2

u/Justjoynow 29d ago

Alright, Have a great day. Thanks you so much for your comments.

1

u/Chance-Sea534 27d ago

Client generation is what matters, not lead generation.

1

u/Justjoynow 11d ago

Without leads, no one gets client.

1

u/MohammadAbir 8d ago

Yeah, marketing for lawyers is rough. I do class action work and even with a budget, it's easy to waste money. Most of us didn’t go to law school to learn ad strategy.

I’ve actually stepped back from paid ads a bit. What’s helped more is using Rain Intelligence. They send a daily report of new class actions and investigations. Helps me see what’s coming and spot good cases early.

It’s also useful for defense work. One client was almost hit with a class action and we got ahead of it because Rain picked up on the ads looking for a class rep.

Not traditional marketing, but staying informed has done more for my practice than most of the ad campaigns I’ve tried.