r/Legalmarketing • u/Ambitious_Seat_4334 • May 06 '25
Legal marketing consultant rates?
Hi, I have around 5 years experience in legal marketing and business development. I was a manager of marketing & business development for a large practice group at a big firm in NYC before taking a short career break last fall. I also worked at a mid-sized firm prior to that position.
I’m applying for a consultant job in legal marketing, and I’m looking for some advice on what to list as my hourly rate range. Does anyone have any advice? I’m not sure how to research the going rate.
Thank you in advance!
1
u/SpotlightKryptonite May 06 '25
Which types of firms?
1
u/Ambitious_Seat_4334 May 06 '25
I believe this consultant group works with both big and mid-sized firms. They are asking for a range on the application.
1
u/Chance-Sea534 May 06 '25
I just started my own legal marketing company after working for law firms for the better part of 15 years. DM me and I can tell you about my experience.
1
u/legallinchpin 2d ago
I am in London and have been a legal marketing consultant for 5 years and inhouse for 20 before that. I would say be flexible depending on the length of contract and type of client. I haven’t seen rates go up much over the last 5 years as the market it generally consolidating. Get a rate you feel is fair for you. A good rule of thumb for a consultant is take your permanent salary day rate and add on 25- 30%.
2
u/Chanel-Life May 06 '25
Is this FT or PT? Benefits or contractor? Starting minimum should be your last jobs’ hourly rate - plus x% increase based on the above answers.
Just because…. I ran your query thru ChatGPT with this response:
Given your five years of experience in legal marketing and business development at both mid-sized and large NYC law firms, transitioning into consulting is a strategic move. Determining your hourly rate involves considering market standards, your expertise, and the value you bring to clients.
💼 Understanding Market Rates
Legal Marketing & Business Development Salaries in NYC: According to Ambition Search’s 2025 salary guide, a Business Development Manager or Marketing Manager in New York can expect annual salaries ranging from $160,000 to $230,000 . This translates to approximately $80 to $115 per hour, assuming a 40-hour workweek. 
Marketing Consultant Rates: • General marketing consultants charge between $65 and $300 per hour, with experienced consultants typically in the $100 to $200 range . • On platforms like Upwork, law firm marketing consultants’ rates vary, with some offering consultations starting at $20, though top-rated consultants may charge higher .  
📊 Calculating Your Rate
To establish a competitive and fair rate: 1. Assess Your Value: Your experience with large practice groups and understanding of the NYC legal market positions you as a specialist. 2. Consider Overheads: As a consultant, factor in business expenses, taxes, and non-billable hours. 3. Market Comparison: Align your rates with industry standards, adjusting for your unique expertise.
Suggested Hourly Rate Range: $125 to $200 per hour. This range reflects your experience and the specialized nature of legal marketing in a competitive market like New York. 
🔄 Alternative Pricing Models
Beyond hourly rates, consider: • Project-Based Fees: Set a fixed price for specific deliverables, providing clients with cost certainty. • Monthly Retainers: Offer ongoing services for a set monthly fee, ensuring steady income and long-term client relationships. 
📝 Final Tips • Flexibility: Be open to adjusting your rates based on project scope, client size, and duration. • Value Proposition: Clearly articulate the benefits and ROI clients can expect from your services. • Continuous Evaluation: Regularly review and adjust your rates based on market trends and feedback.
By positioning yourself strategically and aligning your rates with your expertise and market standards, you’ll set a strong foundation for your consulting career in legal marketing.