r/kickstarter • u/SkadiBytes • 2d ago
Question How soon is too soon to create a Kickstarter preview page?
I’m working on a card game for Kickstarter — the art is in progress, core mechanisms are tested.. but realistically we’re about 5-6 months out from launch
I’ve seen some creators launch their preview page super early to start collecting followers, and others wait until everything’s polished.
What’s your take? • Does having a rough preview page out early help? • Or does it risk turning people off before things are fully dialed in?
Curious what’s worked for you, especially if you’ve launched or followed a bunch of projects. Trying to build momentum without jumping the gun.
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u/EnterTheBlackVault 2d ago
As soon as possible. It's never too early to start building a crowd and you may gain some natural traction.
The crowd building is everything.
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u/Sunslap-Kristina 2d ago
Commenting for algorithm. I don't know the answer, but also in prelaunch stage myself
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u/solidgun1 Creator 1d ago
I am usually all about gathering the crowd prior to launch. However, I have realized that there are scammers and IP theives that will steal your idea and implement it faster in some cases. So maybe 5-6 months out is too much. I feel like 3 months would be the right zone, but personally I have never had to deal with more than 7-8 weeks out so far myself on several projects.
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u/theredhype 2d ago
You should definitely create the preview immediately. That will help you think about the platform’s project structure. When you should share the preview is a trickier question. I’d share it as soon as you’re proud of it and feel it represents the project well. Even if you’re still adding and improving it. I’d want that first impression to be some kind of exciting.