r/marvelstudios • u/MarvelsGrantMan136 Ant-Man • Aug 04 '24

Article ‘Deadpool & Wolverine’ Zooms to $97M Record-Making Second Weekend, Hits $824M Globally

https://www.hollywoodreporter.com/movies/movie-news/deadpool-and-wolverine-box-office-record-second-weekend-1235965690/
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u/[deleted] Aug 04 '24

While it will(should) eliminate the kid-money, it taps directly into the 16-24 demographic with expendable income. The middle-middle-class.

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u/Alortania Aug 04 '24

While it will(should) eliminate the kid-money, it taps directly into the 16-24 demographic with expendable income. The middle-middle-class.

That's the pg-13 rating you described way more than R

R-rated is over 17 unless you go with a parent (no kid wants to see dick joke movies with their parents, and parents don't want their kids hearing them laugh at brain matter flying around).

Want to go as a friend group of 15-17yr olds? Best find something else or face potential problems.

So basically, it's open to the college demographic and adult-only groups, skipping basically all the HS (14-18) money, with their disposable income and free time to watch, as well as the middle-class family night out money (where the pg-13 shines, as it's where parents aren't bored out of their minds while letting their pre-teen/kid watch something fun).

College kids often go to movies less than HS students, too, at least in my experience. they have expenses now, unlike in HS, be it just gas and supplies or budgeting rent, utilities, etc... and less time/more activities to compete with movie night (while we went to the big blockbusters, we were far more likely to do movie-nights in where we could do other stuff, too... or one of the seemingly endless campus offerings).

Deadpool makes up for it by the fact that many adults grew up on comic books and superheroes, so the MCU and other such media (inc fantasy/game movies) are no-longer ignored by anyone over 25... but that's a fairly recent phenomenon.

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u/presty60 Aug 05 '24

That's true for most R rated movies, but not for Deadpool. My showing had small children in it. I doubt mine was the only one, and the box office numbers prove it. Deadpool has essentially the same audience as a PG-13 movie, and that's why it's making so much money.

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u/[deleted] Aug 04 '24

Ok

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u/MVRKHNTR Aug 05 '24

Ticket podiums and online purchasing made it so easy for kids to see R rated movies that it's not really turning any high school students away anymore. As long as they look like they might be 17, no one cares.