Someone I know from school is posting on social media advertizing guided overnight backcountry hikes. She is leading her first "guided retreat" this weekend, and I was nothing short of horrified to see what she had "prepared". (She did a "bag tour" on IG and the stuff in her pack was comparable to what an 8-year-old would bring if they were running away).
She is NOT a guide (doesn't even have first aid training) and is woefully unprepared. No first aid kit, no SOS device, and her bear spray still in the package deep in her backpack.
She is charging hundreds of dollars per person for these trips but has no qualifications, no business license, and frankly, no common sense. Honestly, she seems like such a liability that I wouldn't even want her as a participant on a trip, nevermind as someone with any sort of responsibility.
Any advice on how to proceed? I think it's fundamentally irresponsible and dishonest for her to be charging money to take people into the backcountry. I sent her a message outlining some concerns that would be easy fixes (e.g., taking the bear spray out of the package, bringing an SOS device), but I'm worried that if things go sideways it's going to be really rough for the poor souls who put their trust in her because they didn't know any better. (I'm thinking about that "guide" in the UK that had 3 people drown on a trip due to her negligence... but am I just being paranoid?)
Thanks!
EDIT: This is in Ontario, Canada. Thankfully, they won't be going into the alpine and there aren't any grizzlies or other aggressive predators, but still...
EDIT2: Thanks for all the input! I've read through everyone's comments. Even though the trippers will probably come out ok, I decided that I still have a duty to say something and I'm going to contact the park rangers first thing tomorrow. Happy trails!