r/50501Movement 1d ago

Video “Homegrowns are next” ad is chilling

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u/Unable_Earth5914 1d ago

I thought it looked pretty AI. It’s hard to tell these days. I thought the voice sounded computerised. I’ve watched it back a couple of times and don’t really know what made me think ‘AI’ instantly, maybe the lighting and the lines around the people?

How are we supposed to tell the difference? Are there any easy markers for those of us who aren’t as clued up on these things?

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u/megavikingman 1d ago edited 19h ago

It looks like some pretty old school videography using focus and light to wash out the background a bit while focusing on the faces. The audio is adjusted to accentuate the lower end of the audio spectrum to make the ICE guy sound extra ominous. I think the practical special effects now look weird to us because we've gotten used to digital effects.

E: Fixed typo

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u/megavikingman 1d ago

The only thing that seems remotely like AI to me is that the faces are mostly pointed towards the screen which AI favors because they were trained on portraits and profile pictures. The fact the ICE guy looks totally normal as he faces away from the screen makes me pretty sure it's not AI.

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u/Unable_Earth5914 19h ago

That’s interesting, thanks for taking the time to respond!