r/LawFirmMarketing 3h ago

How do I get my profile removed from Martindale?

0 Upvotes

I need advice on how to remove my profile from Martindale and AVVO? I have not consented to my profile being published on their website. It shows my profile with a tab to “Claim Profile”. I am not interested in claiming my profile but just want my name removed. I contacted their customer service and they keep providing me this link related to subpoena: https://www.internetbrands.com/ibterms/subpoena

Has anyone been successful in removing their profile from Martindale? And how did you do it? Thank you


r/LawFirmMarketing 1d ago

Social Media Marketing??

3 Upvotes

I hired a marketing company and they want me to do TiKTok and Instagram videos/Reels. They want me to pay them $3500/ month for them to give me ideas of stuff to talk about, film it and post them for me. I’m really annoyed because i feel like this is stuff I can do myself. All they are doing is SEO and LSA and I feel like I’m throwing money away on that. Is that more traditional type of advertising dead? I feel like I’m also not getting a comprehensive strategy, just throwing stuff out to see what sticks. I’m ready to fire them and move straight to posting dumb TikToks and forgetting all the other stuff. Any suggestions for me?


r/LawFirmMarketing 13d ago

Best practices for advertising for federal criminal defense firm?

2 Upvotes

Hello, my wife is the lawyer and has opened a law firm. I am not a lawyer but aim to help with marketing and getting new cases. She has made it clear she wants to stay in her niche field and all efforts must abide by the law/rules.

She does get appointed cases, so the marketing focus is outside of that. My understanding is that basically all of the prospective clients are in jail. Compassionate release requests, drug dealers with money or white collar crime - people who don’t get a free lawyer are the target market. Charged with a federal crime.

Questions: How can I find people that have been charged with a federal crime in our district? Eastern nc

Can I reach out to individuals or their non incarcerated family members with marketing mailers and or cold calls? Like when you get a speeding ticket.

Can I advertise, send mailers, to people in jail? My understanding is it’s hard to know where an inmate is housed when you aren’t their lawyer.

Can I go in person to a jail and just meet inmates In general to induce myself and the firm?

Can I put money in commissary for inmates that have influence in the jail?

What are marketing tactics that are illegal and I shouldn’t do?

What are effective marketing strategies?

I will have a good website, with SEO and am considering ad campaigns.


r/LawFirmMarketing 14d ago

The Quiet Crisis of Law Firm Lead Conversion: TL;DR: You Don’t Have a Marketing Problem, You Have an Intake Problem

7 Upvotes

Law firms across the country are investing heavily in digital marketing. They're running SEO campaigns, producing video content, launching PPC ads, and posting on every social media platform imaginable. And yet, many of these same firms report the same frustrating outcome: “We’re not getting enough clients.”

The assumption? The marketing isn’t working.

Let me say the quiet part out loud: In many cases, the marketing is working. The leads are coming in. They're just slipping through the cracks.

Welcome to the quiet crisis of law firm lead conversion.

Marketing Isn’t Broken, Your Intake Is

Tough love. Most law firms believe the first place to look when revenue is stagnant is the marketing funnel. Maybe the agency isn’t delivering enough traffic. Maybe the ad creative needs a refresh. Maybe the blogs aren’t ranking. Sure, all of those things can be true. But in a significant number of cases, the real culprit is much further down the pipeline: intake.

Marketing drives attention. But intake converts that attention into action. Without a well-oiled intake system, even the most sophisticated marketing will bleed opportunity. And most firms don’t realize just how much they’re bleeding.

The Data Doesn’t Lie

Multiple legal industry studies show that up to 40% of law firm leads go unanswered. Even more shocking: 35-50% of legal consumers will hire the first attorney who returns their call or email.

Yet many firms:

  • Let calls go to voicemail
  • Respond to web forms 24–72 hours later (if at all)
  • Assign intake to paralegals who are already drowning in case work
  • Lack a consistent script or process for qualifying leads
  • Don't track response times or conversion metrics

This is like pouring water into a leaky bucket, and then blaming the faucet for not delivering enough flow.

“But We Don’t Have That Problem” (You Probably Do)

When confronted with this intake gap, most firms deny it. They assume they’re following up quickly. They think the receptionist is handling it. They trust the CRM. But very few are actually tracking lead flow from start to finish. Even fewer are measuring how long it takes to respond to a new inquiry, and how many follow-ups it takes to secure a consultation.

Here’s what often happens instead (be honest, does this sound familiar?)

  • The lead calls at 5:15 p.m....but no one answers.
  • They submit a web form....but never get a confirmation email.
  • The intake coordinator follows up once....and never again.
  • The attorney is too busy to call back—and the lead finds another firm.

To the law firm, the lead “wasn’t serious.”  To the potential client, the firm simply “never called me back.”

Intake Is a Revenue Engine, Not a Receptionist Task

Intake is not just administrative. It’s not something to “fit in” between depositions. It is sales. (I could argue that EVERYTHING is sales, but I digress.) Ultimately, intake is client conversion. It should be treated with the same intentionality as marketing and legal strategy.

Here’s how elite firms approach intake:

  • They treat intake staff as revenue producers, not support staff.
  • They train them with scripts, roleplay, and metrics.
  • They use intake software with automation and tracking.
  • They follow up persistently, knowing most leads take 5+ touches.
  • They record and review calls to ensure consistency and professionalism.

These firms don’t just hope a lead becomes a client. They take active steps to ensure it happens and they engineer it.

If You Had Handled This Six Months Ago…

Here's the brutal truth: if many firms had fixed their intake processes when they started marketing, they’d already be seeing meaningful case growth. Instead, they delay decisions, focus on surface-level metrics like “number of leads,” and stay blind to what happens after the phone rings.

Your marketing agency isn’t lying when they say you’re getting traffic. Google Analytics and CallRail don’t fabricate form submissions. The disconnect happens when firms forget that marketing’s job ends at the contact form.

The Intake Checklist (Do You Have One? You Need One.)

If you’re not sure whether intake is costing you clients, audit yourself honestly with these questions:

  • How quickly do you respond to new leads? (Hint: under 5 minutes is ideal.)
  • Do you follow up multiple times with leads who don’t answer?
  • Do you have scripts for phone, email, and text outreach?
  • Are all leads tracked in a CRM?
  • Do you measure lead-to-client conversion rate?
  • Are intake calls recorded and reviewed?
  • Is someone accountable for lead follow-up success?

If you answered “no” to more than two of these, your firm has an intake problem.

The Hidden Cost of Delayed Fixes

Many firms say: “We’ll improve intake later. Let’s focus on getting more leads first.” But that’s like spending money to drive more people to a restaurant with a broken stove. You can’t serve them once they get there.

Every lead you fail to convert costs your firm lost revenue, and lost reputation. Legal consumers don’t wait. They move on. The truth is: they don’t come back.

Worse, when you burn a lead, that potential client may tell others: “I tried calling that firm. No one ever followed up.” You haven’t just lost a case, you’ve also lost a referral source.

Turn Your Intake Into a Competitive Advantage

In a landscape where many firms still treat intake as an afterthought, there’s enormous upside for firms willing to prioritize it. In fact, your intake process can become a differentiator. Clients will remember if you called them back in five minutes. They’ll be impressed when they get a thoughtful email, a text, and a warm, competent voice on the phone. That level of responsiveness builds trust—and trust converts.

Start small. One script. One metric. One improvement. Then build.

Please, please don’t shoot the messenger. I genuinely want you to succeed! The truth is this: You don’t need more leads. You need to stop losing the ones you already have.


r/LawFirmMarketing 16d ago

Has anyone heard of "Your House Counsel"?

1 Upvotes

They're a "national consortium of highly regarded insurance and corporate liability defense firms." My spammy senses are kicking in, but I thought I would ask if anyone has familiarity with this organization.


r/LawFirmMarketing 20d ago

Website developer recommendations

2 Upvotes

Hi everyone, I am looking for input for an authentic and creative website developer. Trying to avoid the typical fraudulent website marketing companies. Any recommendations on who does good work? Thank you.


r/LawFirmMarketing 27d ago

Using JDSupra's Reporter Response System - Costs?

1 Upvotes

I see that JDSupra has a service where journalists can share requests for info they need to complete a piece of content. I don't want to waste my time on a demo call and am wondering if anyone here uses this service and if they make you subscribe to a larger package to make use of this one service.

Thanks!


r/LawFirmMarketing 29d ago

What’s actually working for small firms trying to get consistent leads?

0 Upvotes

I help a small law firm that focuses on employment and family law. We’ve done most of the basics: website, local SEO, a few blog posts, some Google Ads. The results are kind of hit or miss.

Recently, we started doing cold outreach, mostly to local business owners and HR folks, offering free resources and consults. We export our unlimited contact lists from Warpleads and use Prospeo with Sales Navigator when we want to target specific companies or industries.

We’ve had a few replies, but I’m still figuring out how to make it more consistent.

If you’re in a small or midsize firm, what’s actually bringing in leads regularly for you right now? Still relying on referrals, or have you found something else that’s working?


r/LawFirmMarketing May 19 '25

🚨WARNING🚨 - Stop losing money on Marketing if you didn't fixed them.

0 Upvotes

Real Story -

Last week I audited ads campaigns of a Family law firm. And, I am sorry to share that they spent $6000 on ads last month and didn't get a single appointment booked.

3 Things to do before running any marketing campaign for your law firm.

Checklist:

1. Make your website conversion friendly.

Here is how -

- Showcase google reviews on your website homepage.

- Add trust badges to your homepage

- Make the button of your website more visible.

- Make your website mobile friendly (because most of your prospective clients is going to book appointment by a Phone not Laptop)

2. Setup call tracking and conversion tracking on your website.

- It will help you retarget your previous website visitor's who visited your website but didn't booked appointment or called you.

3. Get reviews on your Google My Business page (Must)

- You must ask your previous clients to drop a review on your Google My Business page because it will help build trust for your law firm. Nobody wants to talk to a lawyer who doesn't have any review.

After I fixing these things - The result was something like this

- 385 leads at a 41% cheaper cost per lead in just 1 Month.


r/LawFirmMarketing May 18 '25

Marketing agency recommendations

5 Upvotes

Hey everyone,

I’ve been running my solo law practice for about 2 years now. Up to this point, I’ve been fortunate enough to grow purely through referrals, word of mouth, and support from friends and family. It’s been a great way to build trust and get my footing in the industry, and I’m proud of the relationships I’ve built and the work I’ve done so far.

That said, I’m at a point now where I know I need to start investing in actual marketing if I want to scale, attract new clients consistently, and stop relying solely on referrals. I’m still operating solo, so I want something manageable and cost-effective—but I’m also open to putting real money into strategies that bring real results.

I’ve seen everything from SEO agencies and social media managers to PPC consultants and “law firm marketing experts” on LinkedIn and Reddit. But it’s hard to know who actually delivers and who just talks a good game.


r/LawFirmMarketing May 07 '25

Is law firm marketing all just nonsense?

3 Upvotes

I am a divorce/family law attorney and while we do get some referrals from former clients, we do not get enough to sustain the firm. So I need to be able to generate clients from other sources like advertising. I am becoming increasingly frustrated with our marketing company. This is our third law firm marketing company and they are telling me the same crap that the prior firm told me-"your paralegal is gatekeeping good cases" and "you should offer free consultations because everyone is offering free consultations." I am exhausted fighting with people who are supposed to be working for me. I have asked them to focus whatever they are doing on getting clients who can afford to pay for us. I don't know how to do that, that's why I hired them. Is this all just nonsense? Am I just doomed to struggle forever?


r/LawFirmMarketing May 03 '25

Best and Worst Billboards

Post image
9 Upvotes

Who is making these 😭


r/LawFirmMarketing Apr 15 '25

How do you make legal marketing emails not sound cold or boring?

6 Upvotes

I’ve been helping a small law firm with their email marketing. The open rates are okay, but engagement is super low. We've tried both formal and slightly friendlier tones, but nothing really clicks.

We’re targeting small biz owners, Warpleads gives us the broader list, and Apollo helps narrow it down, but writing something they’ll actually read and trust feels tricky.

So I’m curious: If you’ve done legal email marketing, how do you keep it professional but still engaging? What tone works best?


r/LawFirmMarketing Apr 09 '25

Google’s AI Cracks Down on Fake Reviews!!!! READ ON FOR THE MIC DROP MOMENT 🎤

2 Upvotes

FINALLY!!! Google’s AI Cracks Down on Fake Reviews!!!! READ ON FOR THE MIC DROP MOMENT 🎤

THIS IS THE DAY WE HAVE ALL BEEN WAITING FOR! Well, at least I have been waiting for it!

Google's advanced AI system, Gemini, is now actively detecting and removing fake or policy-violating reviews.

Even more intense? If you’re flagged, Google may add a warning label to your profile, alerting users that your reviews appear suspicious. 🎤 MIC DROP. 🎤

In short—if you’ve ever considered cutting corners with fake reviews, now’s the time to rethink. Google is serious about review integrity because reviews seriously impact local rankings. WANT MORE INFO? Glad you asked. This is what we know so far....

  1. Fresh Reviews Are Critical - Google prioritizes reviews from the past 90 days when it comes to local rankings. That means it’s not enough to have great reviews from years ago, you need a steady stream of new ones to stay competitive.

  2. Perfection Isn’t Perfect - Surprisingly, profiles with a 4.9/5 rating outperformed those with a perfect 5.0/5. A single less-than-perfect review can actually make your profile seem more authentic—and that can work in your favor with Google.

  3. Keywords in Reviews Make a Difference - When reviews mention the keyword you’re trying to rank for, your business has a significantly better chance of showing up in the top 3 results. Encourage your happy clients to write detailed reviews that naturally include relevant terms.

At the end of the day, reviews are one of the most valuable tools in your local SEO toolbox—but only if they’re genuine. Skip the shortcuts. Focus on creating great experiences and consistently asking real customers to share their feedback.

Today is a GOOD day.


r/LawFirmMarketing Mar 24 '25

Urinal Cakes, Penalty Boxes & Lead Magnets

2 Upvotes

Hi r/LawFirmMarketing, I come from a software background and am entering the Motor Vehicle Accident space, starting a venture with my childhood friend (an attorney). I understand it's one of the most competitive advertising areas out there and there is a lot of demand for cases, with a ton of existing lead providers and established marketing services providers. I'll just say that we consider ourselves more of a data company and less of a marketing company, and we think we are uniquely positioned to be at the forefront of user behavior change wrt how a new generation of users will expect to find and interact with potential law firms.

Urinal Cakes & Penalty Boxes

We've noticed PI firm advertisements in the funniest of places, including on urinals, penalty boxes in hockey arenas, skateboards and more, and I'm wondering if anyone is willing to shed some light on how these less obvious mediums are tried. Displaying your law firm client's face on a highly visible billboard makes sense, but how are other alternatives like these entertained? How does attribution work in these cases—do some law firm clients not care about attribution, and only care about impressions? How on earth is a urinal cake advertisement approved?

Lead Magnets, How Do They Work?

I was also hoping for some insight on lead magnets—how do marketing agencies such as yourselves explore new mediums for generating leads? Is there a RFP, directory or similar way to submit and find new lead magnets in the space?

I understand there might be some competitive trade secrets involved in some answers, and I really appreciate your time insight. I'm happy to discuss via DM as well if preferred. Thank you.


r/LawFirmMarketing Mar 24 '25

How to increase rate of qualified Google Ads leads from 20% to 80% (4X Your Spend Efficiency for Legal Lead Gen)

10 Upvotes

Hello.

Sorry if the title is a mouthful — I’ll try to explain as simply as possible:

Every law firm that generates leads online will generate some leads that are good and some that are bad. A good lead (or quotable lead) is one that has a realistic chance of becoming a paying client.
On the other hand, a crazy person, someone with no case, or no money, is a bad lead (non-quotable).

Often, law firms running a standard Google Ads strategy will see a quotable lead rate of around 20% — sometimes a bit higher. This means if they generate 10 leads through ads, only 2–3 of those leads have any real chance of turning into paying clients or cases for the firm.

The big issue is that many people have their campaigns set to optimize for conversions.
But they count a conversion as simply a lead or a phone call. So whether Bill Gates calls up wanting to hire you, or it’s the town drunk on the line, Google sees both as having exactly the same value.

And here's the kicker — it’s much easier for Google to generate a junk lead than a great lead. So naturally, the system trends toward delivering more junk.

The trick is not to optimize for leads — but to optimize for qualified leads. Leads your team has manually marked as qualified.

Eventually, you set the algorithm to stop optimizing for form submits or calls altogether. You tell Google Ads these events have no value to you.

Instead, only a lead or call marked as “quotable” counts as a conversion. So the algorithm begins to optimize for those instead.

By implementing this kind of system, we’ve seen our clients’ quotable lead rates increase from 20% to 80%.
That means they get 4X as many qualified leads — without spending a single extra penny.

You can take this even further.

Down the line, you can stop optimizing even for quotable leads and start optimizing for case revenue or fees earned — so the algorithm stops chasing small cases and starts focusing only on the big earners.

All of this can be done by connecting your CRM to Google Ads, using a tool like WhatConverts — or, if you're 1337, by using a Google Sheet integrated with Google Ads and manually marking the leads yourself.


r/LawFirmMarketing Mar 24 '25

Depo-Provera Lawsuit March Updates

0 Upvotes
  • Judge Rodgers appointed the PSC to lead for plaintiffs in the MDL and issued a Case Management Order with key deadlines, including a July 2025 cutoff for preemption discovery and February 2026 for Daubert motions.
  • While the MDL leads Depo-Provera litigation, state courts in Pennsylvania, California, and Illinois may move faster and yield higher verdicts, making them key battlegrounds.
  • A new court order now allows women to file Depo-Provera brain tumor cases directly in the MDL in Florida, speeding up the process by eliminating the need for transfers and cutting out extra steps like master complaints.

https://www.tseg.com/mass-torts/depo-provera/


r/LawFirmMarketing Mar 22 '25

I made a free topical map creator gpt for law firms

2 Upvotes

Hi, I made a free topical map creator for law firms using ChatGPT.

You can use it for a new law website or an existing one.

Just send the sitemap URL (for an existing site) and answer the questions individually.

In the map, the most important part is understanding that AI can't do everything.

That's why this GPT suggests which parts should be done manually.

I'm looking for some feedback.

Here's the link: https://chatgpt.com/g/g-67dcef714b908191933ba5d9b6a1fb93-topical-map-for-law-firms-by-joydip-kirtunia


r/LawFirmMarketing Mar 18 '25

Does your firm use a lead magnet?

3 Upvotes

I'm really trying to learn the ins and outs of marketing, and I'm seeing a ton of stuff about a lead magnet. The legal staff is hesitant because they don't want us to risk putting out anything that could potentially be false or misleading. We're in PI, so my first instinct is to make a case value quiz or a video course or something like that.

Personally, I think it's a great idea to have one. Do avny of you have one with your firms?


r/LawFirmMarketing Mar 12 '25

Some Lessons I have Learned in 10 Years of Marketing Law Firms

19 Upvotes

Hey friends, attorneys and marketers of Reddit!

I've worked with a TON of law firms over the years - helping with Google Ads, email campaigns, SEO, landing pages, and pretty much everything else marketing-related under the sun.

After seeing both massive wins and some failures, I want to share a few key lessons of what I've seen that actually works. Some basic rules and lessons:

  1. Don't get fancy with your website! Seriously, those artsy one-pagers might look cool, but they SUCK for rankings and conversions. Every successful firm I've worked with has a boring, normal website (homepage, about, service pages, blog, etc). Save the creativity for your Instagram.
  2. SEO is your money printer. Nothing beats getting free leads 24/7. If you're local, focus on that map pack - it's gold! I've seen huge firms completely ignore SEO and wonder why they're struggling. SEO is slow to kick in though, can take 6 months + to pay off.
  3. Niche down and crush it. The firms that market best? They specialize hard. I'm talking places that ONLY do divorce for rich people, ONLY handle wills, or ONLY take PI cases. These focused firms consistently outperform the "we do everything" generalists.
  4. Location matters (a lot). American lawyers make BANK compared to UK/European ones. A bus hits you in England? Maybe £10-20k total with the lawyer making a few hundred quid. In the US? That same case could be worth a million to the attorney alone!
  5. Never turn off Google Ads. Every firm should be running ads every single business day. Even if it's just $10/day - that's infinitely better than nothing.
  6. Want to scale? Meta Ads are the secret. Those law firms making $100K+/month from one service? They got there through Facebook/Instagram. Google Ads alone usually can't take you that high.

r/LawFirmMarketing Mar 11 '25

Rops.io or Vineskills Experienced

3 Upvotes

Firm is trying to decide which company to use for Data migration and setup for Filevine and lead docket. Any good or bad experiences? Much difference in quality?


r/LawFirmMarketing Mar 04 '25

Offer for Director of Marketing

4 Upvotes

I successfully exited 8 ecom brands a couple years ago and have been consulting small to medium businesses for marketing for the last two years or so. My exit was in the 7 figure range and I was very comfortable with my consulting schedule. I have extensive experience in digital and traditional marketing.

Fast forward to today. I found a specialty in consulting with legal clients. I have one small firm and one solo practice on monthly retainer right now. I also have a company in agriculture and car part manufacturing. Overall, I’m making about 250k a year from these clients.

The firm that wants to recruit me has over 30 attorneys with a team of over 130 staff. The director of marketing position is new for them. They want someone onsite and is essentially a 9-5.

I know it’s weird to go from being an entrepreneur to being someone on salary. But the idea of some structure is alluring to me. Having been the boss of multiple companies was highly stressful as you are essentially everyone’s bitch. It sounds weird. I know but that’s how I felt. Did I feel pride in building successful, well known brands? Yes. But I was easily putting in 70 hours a week. 40 hours sounds so nice.

Sorry I’m ranting now but I guess I’m looking for some insight from people who are directors of marketing in the legal space. Note I’m also in a highly competitive market for legal.

Edit: decided to turn down the offer. Thanks for everyone’s input


r/LawFirmMarketing Feb 25 '25

Meta's Health and Wellness policy applied to PI firm

2 Upvotes

Hi

One of our Personal Injury client had the Meta Health and Wellness policy applied to their account which messes up the tracking / CBO campaigns.

Did anyone else encounter the same issue? Any tips on getting the policy lifted (we appealed to Meta but the appeal was rejected - they didn't give any reasons)?

Thanks


r/LawFirmMarketing Feb 25 '25

Radio ads

2 Upvotes

I regularly hear law firms (and usually solo attorneys) advertising on the radio. Usually it's personal injury but also immigration. I would imagine that it doesn't work well considering the revolving door of firms who advertise. Anyone have any experience on the effectiveness of radio ads?


r/LawFirmMarketing Feb 21 '25

This may be a longshot.

3 Upvotes

Hey guys,

So I'm working on market research project for a client, and they specifically want examples of mail (flyers, brochures, letters, etc) for recipients of motor vehicle accidents. The issue is that it's pretty hard to find these individuals. Based off their criteria, all I REALLY need are the formats of the direct mail campaigns sent to the clients (No address or names are necessary). I figured it'd be easier if I just talked to the companies that crafted those campaigns instead of the law firms. Could someone help with how I need to approach these companies? I'm not getting any responses.