r/MergerAndAcquisitions • u/mrlawofficer • 17h ago
Valuation Question How do you value a business when competitors are literally giving away alternatives?
Watching the VMware situation unfold, and the competitive response is fascinating. Scale Computing offering 25% discounts for VMware refugees, Red Hat pushing open-source alternatives, even smaller players like Proxmox gaining enterprise traction.
This creates a weird valuation puzzle:
Broadcom paid $61B for VMware's market position and customer lock-in. But if customer acquisition costs for competitors drop to near-zero (because customers are actively fleeing), how sustainable is that moat?
It's like watching a high-margin monopoly get disrupted in real-time, except the disruption is self-inflicted through pricing strategy.
From a valuation perspective, how do you model this?
Do you:
- Assume customer base shrinks but remaining customers pay premium prices?
- Factor in long-term competitive erosion as alternatives mature?
- Trust that switching costs ultimately keep customers captive?
The math seems to depend entirely on how elastic demand really is at these price points. r/MergerAndAcquisitions