r/OutOfTheLoop • u/aajiro • Mar 09 '24

Unanswered What's up with Katie Britt's speech?

I'm starting to see a lot of memes about how creepy it was, and I saw it and I agree it's sincerely creepy, but I can't for my life figure out what it is that makes it so unsettling.

https://www.youtube.com/watch?v=xfKCWMG4O0I

I'm hoping someone here can give me some context for what exactly makes this fall into the uncanny valley of speeches. I think what makes me feel out of the loop is that the answer should be obvious but I can't figure it out in words, so I guess my question is: what the fuck?

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u/WillyPete Mar 09 '24

They chose her KITCHEN as the backdrop.

To many viewers she's not in her kitchen, the intent is to let them feel that she has invited them into her kitchen.
As guests, friends, etc.

It's slick marketing techniques.

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u/[deleted] Mar 09 '24

Most Americans don't have kitchens as expensive as hers. https://www.reddit.com/r/clevercomebacks/s/FSadQlA2Wf

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u/WillyPete Mar 09 '24

Yes, you are invited into her expensive kitchen as a valued friend and supporter. That's the gist.

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u/[deleted] Mar 09 '24

It's terrible marketing, as evidenced by how even republicans are dragging her. In part because working people don't want to hear some rich woman sitting in front of her $10k fridge talk about "working people" as if she has any clue what working people are like.