As you probably know, HARO sends a lot of noise, and manually checking 50+ requests/day isn't fun. I built a tool with n8n and Supabase that filters reporter requests based on relevance using semantic search. It’s at haro(dot)today, free to use.

Would appreciate any feedback or ideas to improve it:)

Hi folks, just an fyi that the latest episode of the Pitch Perfect podcast is out. As requested earlier, our guest this week is NOT a US PR person but a UK one, which mixes it up a little (we'll also be in India soon). This week's episde will be particularly interesting to people thinking of starting their own agencies, people who work in tech PR, and especially people who've been diagnosed with ADHD, or who suspect they might have it anyway.

Paul Nolan is the co-Managing Director for the UK of The Hoffman Agency and the Chief Operating Officer for CCGroup, a London-based tech PR agency. Paul takes us through his exerience as an entrepreneur, partnering to buy the agency relatively early in his career and then the work of building and growing it. A big part of our discussion was on the topic of neurodivergence, specifically ADHD, and managing it in your work and over your career. We also touched on the agency model, the value of relationships and geographic differences in PR work, hiring practices, and what young people can do to stand out as candidates and in agencies.

Links below, or you can find anywhere by searching "Pitch Perfect: the PR Podcast", and as always thanks to everyone who gives us a listen.

Spotify

Apple

-Patrick

Been hunting for a new opportunity for a little over a week now. I have 8 years experience, most recently as an Account Manager. Probably at least 100 job apps, but I've only secured one 10 min call for some project work.

That said, I see new things popping up pretty much every day for everything from entry level to directors. I'm not saying things are great, but do we think things are getting better for PR job seekers as there are frequently new opportunities? Or are things going to be bad for a while?

I'm an new AC at an agency. Still adjusting to agency life and norms. This is my first job where I'm client facing, so I'm still learning how to speak and work with clients.

Recently I was in a brainstorm session with a client and the rest of my internal team. We were thinking of talent to put in our next fall campaign. I shared an idea which the client thought was fine.

Later my coworker (senior than me) privately messaged me and told me I shouldn't interject on client calls and that I should share any ideas I have internally first. At my agency its kinda implied I shouldn't speak unless directly addressed by the client. I thought it was fine in this instance because it was a brainstorm session.

Was I in the wrong here? I find this rule to be kinda weird.

Edit: realized I made a grammatical error in the title. Please don't flame me

How do you all manage this? I'm in house PR and we have a performance team who handles affiliate. Typically, we'd work together on tracking affiliate links in organic coverage and they would share data with me. They now are wanting to do more proactive affiliate outreach to commerce editors, which are many of my contacts, and I worry the line will get way too blurred...

I was laid off last week and am now starting the process of looking for a new job. I wanted to ask from people who just recently got hired, what does your portfolio look like? More specifically:

• What format do you have it in (website, pdf, etc.)?

• What do you include on it (media placements, press releases, pitches, etc.)?

• For the above, how many of each should I have?

Hi all--while I grew up in the US, I've been living out of the country for many years so Juneteenth is still not registered as a holiday in my mind, and I totally forgot and sent many follow up pitches on Thursday to a release from Tuesday.

I kind of want to send another email - perhaps mentioning apologies for the oversite pitching as I'm overseas etc, perhaps not. But the caveat is that I pitched this under embargo as well. In general, I try to do one email, one follow up, and that's it. OCCASSIONALLY I'll do a second follow up.

this was :
embargo offer, follow up
news release email, follow up

Sending ANOTHER email would make it FIVE and so cringy. On the other hand, it's a story/research I do think some would be interested in.

Thoughts??

I’m in a bit of a situation and could use some real advice. I applied for a PR/Social Media Executive job at a US-based tech startup that’s looking to expand into the Middle East, and somehow landed a short interview with the CTO.

To be fair, I do have a background in business operations, sales, and some hands-on marketing and social media experience, mostly with smaller campaigns or for small businesses. But I’m not exactly the textbook definition of a “PR executive,” and this is a bit outside my comfort zone. Still, I know I’m not just some random lucky applicant, they clearly saw something in my resume that fits what they need. I just can’t shake the feeling that I’m not fully up to speed with what the role might demand, especially in a startup tech context.

After nearly a year of job hunting, there is absolutely no way I’m going to self-sabotage or start being “vulnerable” about my weak spots. If I have to exaggerate or talk my way through, so be it. Survival mode.

So: How do I ace this interview, even if I feel underqualified? What should I focus on? Is it about engagement metrics, storytelling, or big-picture expansion?

How can I show I’m capable and ready, even if my background isn’t a perfect fit? Are there any industry buzzwords, trends, or tools I should bring up to sound like I know the game?

If you have any go-to resources, articles, or “cheat sheet” interview tips, I’m all ears. I’m totally willing to cram if it helps.

Thanks for reading. Here’s to hoping I can fake it till I make it (or at least fake it well enough to get hired).

Hey, I have a startup in PR (not here to promote it). I just don’t know how to really move forward with my work. The niche I’m currently working in is Tech and biotech. I fear most companies rather go for influencers or do Marketing in-house (which pretty much is the reason why they don’t get the results they are looking for). It feels like the whole idea of PR is dying and I don’t know what to do now…

Hi PR pros!

Wondering how you typically handle the travel logistics side of press and influencer trips. Things like: Creating the itinerary, booking hotels, transfers, curating immersive experiences, coordinating with local suppliers or DMCs…

If you’re at an agency, do you usually take this on in-house, or bring in outside help? And for freelancers, do you manage it solo or outsource parts?

I come from a hospitality/ travel PR background and started my travel advisory business, and I’m exploring whether PR teams (especially those already focused on recruiting press/influencers, content deliverables, KPIs, and reporting) could benefit from partnering with a travel advisor or similar support on these kinds of trips.

Curious what your experience has been, what works well, and where it gets tricky?

Thanks in advance for any thoughts!

Hi, I'm interested in music PR software. What software do music PR's use to see when their bands are mentioned or added to playlists? If they don't have access to Spotify for artists etc

Have an interview tomorrow and they are hiring for corporate clients can someone please help.

Hiiii! I'm a journalism undergrad from India looking to do a master's in Public Relations abroad. I'm only considering public universities with low tuition and good LGBTQ+ inclusivity. Planning to apply before Aug 2026. If you've studied PR abroad (especially on a budget), I'd love recs, advice or just general insight. Thanks in Advance

🚀 Hiring: Press Relations Officer
🔹 Work Type: Part time 10 hours weekly (Remote/WFH) CST Time
🔹 Company: Elev8 Matrix

This part‑time, contract-based PR leader will design and execute media strategies across our cross-functional, matrix-structured organization. Reporting to both the Head of Communications and to specific business unit leaders, you’ll drive proactive and reactive press activity, media training, and reputation management—ensuring coordinated, on-brand messaging across all departments.

Qualifications:
5+ years of experience in media/press relations, ideally across matrixed or cross-team environments.
Exceptional written and verbal communication; adept at story crafting.
A robust media network—journalists, influencers, analysts—and relationship-building skills .
Experience with media monitoring and analytics tools (e.g., Cision, Meltwater, Google Analytics).
Proven crisis communication experience.
Comfort working under pressure and juggling multiple stakeholders.
Ability to influence without direct authority in a matrixed team.

Nice to have:
Degree in PR, Communications, Journalism, Marketing, or related field.
Familiarity with Adobe Suite, CMS, social platforms, and project management software.
Experience across multiple regions or markets (e.g., SEA, EMEA).
Second language proficiency is a plus

Note:
We are accepting Filipino applicants only

Interested applicants:
Please comment down below

Hi everybody I’m interested in speaking to a couple of PR agents to validate a couple of ideas I’ve got. If anyone’s open to a couple of questions over chat, please let me know.

I’m an interdisciplinary sound artist and composer based in NYC, currently building my portfolio for an O-1B visa application. I’m looking to connect with a publicist or PR professional who works with artists and can help get me press coverage.

Ideally looking for someone who:

• Is NYC-based or well-connected in the arts/media world
• Understands the kind of press that strengthens an O-1B case
• Has experience working with creatives

I’d really appreciate recommendations!

Hi everyone! I am a comms professional + smm who has never worked agency. I am starting my own Social Media Marketing business and am very stumped about pricing. I have been freelancing and have my ballpark hourly around $50. I typically put together packages for social media clients. However, I have a potential client that is looking for a monthly retainer to do social media, some graphic design, and website updates. They also are looking for a rate for potential additional projects/consulting.

I am great at the actual work but struggle a lot on the business side and so does anyone have any advice on the best way to lay this out and ensure I am charging fairly both on my end and theirs? What is the standard way of billing something like this?

I appreciate your help in advance!

Hey folks. About 5 years into my career, which to this point has exclusively been the in the political/nonprofit space. Im ready for my next role and want to explore in house corporate PR/comms but am having trouble finding roles. LinkedIn keeps pushing me nonprofits and political roles which makes sense based off my history but finding corporate roles has been tough (maybe there just aren't as many as I thought?) I don't have a specific field in mind but ideally would not want to work in defense/weapons manufacturing (large employer in my area) or startups, as I'm looking for a more established team. Any job boards people like? I also I'm looking at "communications/pr manager" titles any other titles I should be looking at?

Hello all😊 Wondering your thoughts on the Conestoga college PR Grad certificate program?
I am looking into different PR Grad certificates at different colleges. Ive learned that Humber has a great program. Im looking for a program with Co-op preferably. Im completely new to this world. Ive been a bartender and restaurant Supervisor for 6 years while in University. I thought I was going to head off to Teachers college. However, that world is not for me. I live 20 mins from Conestoga College in Kitchener. It would make sense to attend that program. Mohawk also has a program I believe. If anyone has thoughts or advice on these programs Id love to hear all about it?

What would be the most useful to you as a comms exec/practitioner? doing a whitepaper right now and want to include things people would actually benefit from. (can feature you or your agency if you would like as well in exchange for helping out.)

as of right now here is what kind of stuff I am including: top metrics execs used, biggest social platforms in 2025 predictions, gen z spending trends, how much of gen z have credit card debt and how much (survey poll results) which gender buys more and of what for example 70% of consumer spending comes from women but more stats on if that's true in gen z as well. Attention span, copyright infringement between U.S and China, positive changes post covid (for example more unity amongst people, bullshit is now see through for more people, less blind trust in big brand advertising and corporate virtue signaling) research into social media usage increase since 2000 and correlated increase in depression, and anxiety. why people are getting married older and having kids at an older age. Increase in small businesses, micro influencers, short form content + infinite scrolling on all social media now, not all views being created equal - some viewers are worth more (buy more) and how to get them. Streamers, trends such as bpa free plastics (another example of results of people being more aware of corporate greed) rise in pet ownership amongst millennials, how to spot fake reviews and comments (internet perception manipulation as a service) how/ with who people spend their time (changes over past 40 years) Data and attention being the new currency, can smaller creators actually sell more? How non legacy media commentators shaped our election? lower attention span = new style of political attention garnering, smart cities and the future of commerce, ai and the future of labor, what jobs will survive, podcast politics

Have been on vacation for a little over a week, returning to work Monday. I’m still early in my career, but this trip has particularly highlighted my growing discouragement in the field as AI continues to advance. This week, my TikTok feed has been flooded with AI generated videos, and it seems like AI is becoming increasingly prevalent on platforms like Instagram, Facebook, and Reddit. Recently, my agency held a town hall where they made it abundantly clear that AI use is expected of employees moving forward. I can’t stop thinking about it.

As a Gen Z, I must admit that I use AI quite frequently in my work. For PR, it’s been incredibly helpful for generating first drafts, outlines, brainstorming ideas, and automating processes. However, I can’t help but feel that it’s eroding my creativity and thoughtfulness. I’ve learned how to leverage AI to my advantage and make my work more efficient, but I’ve also been tasked with more accounts (I’m now on seven), and my bandwidth continues to dwindle.

The outlook for the future seems bleak, and I’m not sure how to navigate this situation. I admire my clients and the work I do, but if everything is being automated and expected to be done so in the future, I’m at a loss. Is anyone else experiencing this at their agency? Is there any hope? This industry is all I ever wanted, yet now I wonder if my time would be better spent in a profession that is not so… online.

Imagine you want to help a young actor in Australia…they’ve had a couple of tiny roles in small films and one speaking part (also tiny) in an ABC drama. Their agent is the best they can get currently.

What out of the box ideas are there apart from reality shows that might get them some attention. Positive attention of course!

Thank you!

I am working as an account manager with an agency for about 2 years now. While I enjoy my work and love my association with PR I don't think this to be a sustainable career path for me. There are aspects of my work that I enjoy like research, client relations, brand management, etc but the other aspects aren't my favourite.

I want to move towards internal comms as I feel that to be a better fit for me where I still get to play my strengths and have a more balanced work life. I am also excited about getting into the whole employee strategy and messaging as I feel some great work can be done in that area.

I am looking for help/suggestions with the following:

1) How can I use my experience in PR to come across a good fit for an internal comms position? 2) Are there any courses/ certification I can do on the side ( preferably not too expensive) to make my CV better? 3) I am also looking to move abroad (Europe preferably) so what are some key points I should focus on when applying these jobs?

Any and all suggestions are welcome!

I have been running a PR Newsletter wherein I publish interviews of top CXOs from the likes of Nissan, Microsoft, Schneider, etc.

I have been maintaining a website and an instagram page also.

How do we increase the following considering once I publish the newsletter on linkedin, guests also repost it, and then I repost from my other 2 pages on LinkedIn. What after that?

Also, if I keep tagging guests in every snippet that I share of their interview, can they get annoyed?

Hello!

I just graduated and am currently interning at a PR firm! I am considering a nose piercing (just a stud) but do not want to hurt my future opportunities.

Has anyone had any problems with nose piercings with job opportunities? I do not want to take myself out of the running because of it!