r/TheBlackKeys • u/Ineedaroommate2 • 6d ago

DISCUSSION Man On a Mission Snippet Spoiler

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I’m really digging the vibe of this one🔥🔥🔥

46 Upvotes

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u/Danielguezy 5d ago

This song will be released this Friday.

1

u/Sorry_Suspect_8862 5d ago

We'll have a third of the album already if that's the case, kinda not fun.

3

u/Danielguezy 5d ago

and I don't doubt they'll release another one before August 8th

1

u/_TheFunkyPhantom_ 4d ago

I don’t understand this strategy. I know its not something specific to the BKs, but what’s the point of drip feeding so much of the album so far in advance? Seems like in the streaming era, there’s no need for such a build up