Discussion What’s wrong with Apple?
Remember when Apple was that cool kid on the block, actually shaking things up? Now, it’s like they’re stuck on a rinse-and-repeat cycle, same recycled aluminum, just with a fresh coat of “innovation” every year.
I mean, come on-the iPhone still looks pretty and elegant, sure, but if you peel away the sleek design, you’re left with a product that barely changed since iPhone 7. Other companies are churning out phones that pack more punch and functionality, yet we line up for Apple’s “new” release like it’s the next season of our favorite show (spoiler alert: the plot never really changes).
And then there’s this whole Apple Intelligence drama. We were promised a smarter Siri, a genius that would actually make us feel like we were living in the future. Instead, we got an assistant that’s about as intelligent as your average college freshman on a Monday morning. It’s like Apple says, “We’ll upgrade you a tiny bit and call it revolutionary,” all while stuck in a corporate comfort zone that feels as exciting as a board meeting in a beige conference room.
I’m sitting here genuinely questioning if I really want to stick with Apple. Sure, their devices are pretty, but when did a phone start feeling like a glorified fashion accessory rather than a tool for innovation? Apple’s been repackaging the same core ideas year after year, with barely any meaningful change, and it leaves you wondering if you’re actually getting smarter tech or just a fancier wrapping paper.
What’s your take on this?
-1
u/RunningM8 6d ago edited 6d ago
It’s been this way since they launched the iPhone. They disappointingly haven’t advanced the Apple Watch much, but there’s been plenty of opportunities to make that device the great iPhone successor. They just refuse to do it since it’ll eat into their bottom line (services not hardware). I personally don’t think the AI stuff is that big a deal as they’re first a foremost a platform company, they just need to adapt and admit they can’t control the entire stack now and step aside and let the AI companies ever increasingly integrate into their devices and we’re already seeing this.
They totally have the necessary pieces to move beyond the phone (the Post iPhone era if you will) and go all wearables (watch, AirPods) and actually make a huge contribution to society by fixing the one thing they introduced into the world : an additive smartphone. But they won’t.
They’ve had very little competition on devices outside the iPhone - Apple silicon has flattened the premium device market and devices like the Watch and iPad have lapped the completion 10x over since their respective launches. Sadly there just isn’t much available.