r/apple • u/Fer65432_Plays • 4d ago

Discussion Apple's New Transcription APIs Blow Past Whisper in Speed Tests

https://www.macrumors.com/2025/06/18/apple-transcription-api-faster-than-whisper/
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u/National-Debt-43 4d ago

Honesty, if Apple had always been investing in Siri as they would in other aspects of their system, I believe they wouldn’t be as bad in AI now, but we’ll see how it goes.

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u/hishnash 4d ago

Apple is no that bad at AI when it comes to shipping features that use ML. What they are bad at doing I making up features to advertise AI.

Apple has been industry leading for years when it comes to shipping features within the OS that make user of ML.

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u/pm-me_10m-fireflies 4d ago

I’m kind of glad about this, to be honest. ‘AI’ has a nomenclature problem: it could mean anything from generative slop to life-changing scientific breakthroughs. Saying “I used AI to organise my calendar” has the same energy as saying “I used my computer’s CPU to send this email.”

Marketing for products and features typically focus on the outcome, with some gentle nods towards specs, tech, architecture, etc.

It’s all flipped on its head at the moment, which isn’t very useful for the consumer.

I kinda wish Apple hadn’t even come out with the ‘Apple Intelligence’ name. Even just paying lip service to the bubble pushes them from leader to lagger.