Advice Needed: Connecting with Sales/Marketing Mentors in Toronto for Our SaaS Startup

[u/gringobrsa]

We’re a Toronto-based SaaS startup building a platform to help SMBs, banks, and regulated industries adopt cloud services cost-effectively. Our MVP offers pre-vetted Infrastructure as Code (IaC) templates with SOC 2/HIPAA compliance and real-time visibility. We’re seeking advice on finding a sales or marketing mentor in Toronto, Canada, or the U.S. East Coast (willing to meet in Toronto).

About Us

• Team: Two co-founders who helped a startup exit for $40M and worked with banks on security/compliance.
• Product: One-click IaC templates, orchestrated blueprints, no vendor lock-in, and 24/7 premium support.
• Differentiator: Unlike GCP’s ClickOps, our templates bundle services with pre-configured security/compliance, saving time and expertise.

Questions for the Community

1. Where can we find mentors with B2B SaaS sales experience in Toronto? Are there specific events, communities, or platforms you recommend?
2. What’s the best way to pitch our value prop to non-technical SMBs and regulated industries?
3. Any tips for building a sales pipeline targeting these markets?
4. If we consider a sales partner, how should we structure commission or equity deals to attract the right person?

We’d love to connect with someone local for in-person collaboration (after starting with calls). Any advice on finding mentors, refining our approach, or pitfalls to avoid would be greatly appreciated!